QloScan is a digital service aimed to put a product that the user wants to buy in a context of the environmental cost of its production. The app promotes mindful consumption of physical products. While recycling is a good practice, it is not ideal. A lot of products should be refused before they are bought, the app teaches that skill.

QloScan is meant to challenge the status quo, raise the bar for sustainability in the fashion industryband promote the sustainable brands. By making the data on how an item was produced transparent, I want hold the unsustainable brands accountable for the negative impact on ecology and inspire them to be more sustainable.

The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.

By means of collaboration with sustainable brands, the app will promote smaller ethical producers and try to make the fashion inustry more fair and diverse.